Crowne plaza

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Crowne plaza

Crowne Plaza Hotels & Resorts is an upscale, full-service hotel brand owned by IHG Hotels & Resorts. It was launched in 1983 and was originally positioned as a premium business-travel brand. Today it serves both business and leisure travelers, with a strong focus on the growing "blended travel" market—people who combine work and leisure during the same trip. 

Ownership and Parent Company

Crowne Plaza is part of IHG Hotels & Resorts, one of the world's largest hotel groups. Other IHG brands include:

  • InterContinental Hotels & Resorts

  • Holiday Inn

  • Holiday Inn Express

  • Hotel Indigo

  • voco

IHG operates thousands of hotels globally across more than 100 countries. 

Scale and Global Presence

As of 2026, Crowne Plaza has:

  • About 429 operating hotels

  • More than 114,000 rooms

  • Presence in nearly 100 countries

  • Over 150 hotels in development worldwide 

Properties are commonly located in:

  • Major city centers

  • Business districts

  • Airport zones

  • Convention destinations

  • Resort areas 

Target Market

Crowne Plaza primarily targets:

  1. Corporate travelers

  2. Conference and event attendees

  3. Government and NGO travelers

  4. Families seeking upscale accommodation

  5. Remote workers and "bleisure" travelers (business + leisure) 

Key Features

1. Business-Friendly Design

Crowne Plaza was one of the first hotel brands built around business travel.

Typical features include:

  • Large work desks

  • High-speed Wi-Fi

  • Meeting rooms

  • Business centers

  • Conference facilities

  • Hybrid meeting technology 

2. Plaza Workspace Concept

Many newer properties feature "Plaza Workspace," which transforms traditional hotel lobbies into flexible work and collaboration areas. Guests can work, hold informal meetings, or socialize in the same space. 

3. WorkLife Rooms

Modern Crowne Plaza hotels increasingly use "WorkLife" room designs that separate:

  • Sleeping areas

  • Working areas

  • Relaxation zones

This helps travelers switch between work and rest more comfortably. 

4. Meetings and Events

One of Crowne Plaza's strongest business segments is meetings and events.

Facilities often include:

  • Ballrooms

  • Conference halls

  • Executive boardrooms

  • Wedding venues

  • Corporate event spaces

  • Dedicated event planning teams 

Amenities

Amenities vary by property, but typically include:

  • Restaurants and bars

  • Fitness centers

  • Swimming pools

  • Room service

  • Executive lounges (selected locations)

  • Concierge services

  • Parking facilities

  • Airport shuttle services (many airport hotels) 

Loyalty Program

Crowne Plaza participates in the IHG loyalty program:

Benefits may include:

  • Reward nights

  • Member discounts

  • Free Wi-Fi

  • Late checkout

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