Ibis Styles

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Ibis Styles image 2

Ibis Styles

ibis Styles hotels are designed around a “themed experience” concept. Each property has a unique visual identity inspired by local culture, art, history, or a creative idea. Unlike standardized hotel chains, no two ibis Styles hotels look the same, even within the same city or country. 

The brand focuses on:

  • Affordable comfort

  • Creative, playful design

  • All-inclusive basics (often breakfast and Wi-Fi included)

  • Central urban locations

Brand positioning

ibis Styles sits in the “economy design hotel” category:

  • Cheaper than Mercure or Novotel

  • More design-focused and comfortable than ibis budget

  • Less formal than traditional business hotels

It is part of the broader ibis family:

  • ibis (standard economy)

  • ibis Styles (design-focused economy)

  • ibis budget (ultra-budget)

Rooms and design

Rooms are typically compact but optimized for comfort. Common features include:

  • Signature “Sweet Bed” bedding system for comfort

  • Bright, themed interior design

  • Smart TV or flat-screen TV

  • Work desk or small workspace

  • Private bathroom with modern fittings

  • Free Wi-Fi (standard across the brand)

Room design varies widely by hotel theme. For example, some hotels may reflect:

  • Local landmarks

  • Music, art, or film themes

  • Nature-inspired concepts

  • Historical or cultural storytelling

Amenities and services

While ibis Styles is not a luxury brand, it typically includes:

  • Complimentary breakfast (very common globally)

  • 24/7 reception

  • Bar or lounge area in many properties

  • Small gym in some locations

  • Business corner or co-working space in select hotels

  • Family-friendly room configurations in many properties

Shared spaces are a key part of the concept, designed to encourage casual interaction among guests.

Dining

Most ibis Styles hotels do not focus on full restaurants but usually offer:

  • Buffet breakfast (core feature)

  • Snack bars or light meals

  • Casual all-day drinks or coffee areas

Food offerings are generally simple but included in the value proposition.

Pricing and value

Pricing varies widely by country and city, but the brand is positioned as:

  • Budget-friendly in Europe and Asia

  • Mid-range value in major cities

  • Strong value for families and short-stay travelers

It is often chosen by:

  • Tourists on city breaks

  • Families needing affordable but comfortable stays

  • Business travelers who prioritize cost efficiency over luxury

Global presence

ibis Styles operates in hundreds of locations worldwide across Europe, Asia, the Middle East, Africa, and the Americas, with a strong presence in major cities and transport hubs. 

Strengths

  • Strong value for money

  • Consistent basics (clean rooms, Wi-Fi, breakfast)

  • Distinctive and memorable hotel design

  • Central locations in many cities

  • Family-friendly options

Limitations

  • Room sizes are often small

  • Amenities vary significantly by property

  • Not suitable for luxury expectations

  • Food and facilities are usually basic

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